Karl founded the company back in 2018, but officially started in 2023 with a vision to make access to luxury assets easier. At the time, digital marketplaces were few and far between, and traditional magazines being the only way to learn about new assets, leading to Karl creating a catalogue magazine in partnership with James Edition, listing over 100 assets in each issue, which over time gained over 1.5 million impressions per issue.

Having now spent a decade in the luxury sector, Karl has marketed overUS$87 billion worth of assets to the UHNWI’s over the many years as well as collaborating & supporting brands across the luxury sector.

Karl has been fortunate to work across multiple different sectors like Retail Banking, Asset Investments, Clothing Retail, Publishing and Sales in Digital + Print Publishing.